I'm Sophie. Freelance writer with a penchant for long-form, a fascination with all things lifestyle and sustainability, and extensive experience of the luxury eCommerce industry. I know how customers shop, how they like to be spoken to − from email to FAQs − and I know what bugs me about website copy.
Specialist in articles, blog posts and "how-to" guides for the startup and SME sector. Creative copywriter when the wind takes me. If your message isn't connecting, maybe we could?
Let's grab a coffee and have a chat about a brief, your business, or the weather.
If that's too forward, drop me an email for a good old digital convo.
Prose not poppin'? From vertical farming to zero-proof spirits; I can research, write and edit according to your tone of voice and SEO requirements. Or I can just be me.
I love language and I'll spin an interesting yarn out of most subject matter.
Test me, if you like?
Blogging is a dirty word no more.
Your blog is your Speaker's Corner. Your chance to talk to your people and establish kudos as a thought-leader and expert in your field.
Whether you need a little help keeping posts fresh, or getting your dialogue off the ground, let's do it.
OK, so you need something that's straight down the line.
If you require a more formal write up, I can tone it down and deliver key facts in a way that won't manifest yawns.
I've never been able to resist a wordy retort. Give me a few characters to play with and I'll give you a one-liner.
The long and the short of it is: I like both the long and the short of it.
Landing page, About Us page, FAQs: they're all "you".
Think about that literally. Would you speak to your best friend using your brother's voice? Do you even have a brother?
Your web copy, right down to the navigation bar and Contact Us form, needs to sing in your tone. And if you're tone deaf, don't worry about it. I'll help tune you up.
Who are you? And what have you done with the brand I met on your website?
It's a drag when someone turns out to be different from their ad. Same goes for business.
Tightening up the voice of your customer comms can be a key to gaining their loyalty. Trust me, I did this for years.
Minor tweaks or development of the "un-template"; all it needs it a little more harmony.
Something you want to say? Cool! let's SAY IT.
Don't kiss on a first date. We need to get to know each other first.
And rates shouldn't be fixed, they should be determined on scope. Which is why we need to talk. Make sure we're both on the same page, so that your expectations can be met.
Drop me a note and, for larger projects, I'll send you my client questionnaire. Smaller ones we can hash out in a few lines.
Sounds so boring. But without the fundamentals, we've gotten off on the wrong foot.
It's a couple of getting-to-know-you questions, which I'm sure you'll feel completely impassioned about as you look to grow your business!
Good writers should care that their copy delivers.
If it's not doing what you need it to do, let's review and make a few edits. We'll set a review schedule and keep in touch.
We're building relationships here, not swiping left.