How to put it.
They've built and destroyed - literally and metaphorically.
It's still unthinkable to use certain words, in any social situation, and inappropriate to use others in the wrong situation. Obsessing over saying a collection of words together, in a spoken or written sentence, is common. Shuffling the order of the words and then making some tactical substitutions before we speak or send them, happens often. There's possibly nothing else quite as powerful.
Isn't that interesting?